Territory Account Manager – Upstate New York
Central NY, Finger Lakes and Western NY, NY
Full Time
Entry Level
Company Description
The CIMA Group LLC doing business as Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.
Summary
The Territory Account Manager position will have a significant presence representing all company and related subsidiaries and affiliate company brands and executes sales and promotions that align with our brands goals. This role is a multi-dimensional position covering areas of sales, marketing, brand awareness, strategy and acting as a liaison between customers and our brands and related company brands. This role plays a critical component in driving growth, sales, and awareness of our brands and company-related brands.
The Territory Account Manager will find, connect with, and qualify leads. Have an in-depth understanding of our brands and company-related brands portfolio in their region and clearly present product differentiators to prospects, while overcoming objections, successfully closing sales, and nurturing a geographic database. The ideal candidate is self-motivated, revenue-driven, and looking to grow long term with Canopy USA. They are invested in personal development and embrace the philosophy of servant selling - doing things for your customers and prospects that they perceive to be of value.
They provide the leadership team with an analysis of market conditions, competitive forces, customers, and market needs in addition to the sales resources required to meet their revenue targets. Duties will focus on selling as #1 priority and building relationships with their accounts. Strong communication with retail partners and regular updating to management required.
Essential Functions & Responsibilities
This position has no direct reports or supervisory responsibility.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Education & Experience:
This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).
Benefits
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position will frequently work in the field traveling to dispensaries, pop-up-events, and other marketing and promotional events. Must have access to a secure home office-type environment with use of computers, virtual meetings, internet, email, and phone. Must have the ability to travel using own transportation.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Ability to lift up to 35 pounds. Lift and carry folding tables, bins of merchandise, tents, and banners. Must be able to stand and talk with others for up to 4 hours at a time. Must have ability to travel using own transportation, occasionally for long distances.
CODE OF CONDUCT
All employees are expected to represent the values and maintain the standards contained in the Company’s Code of Conduct.
CHANGES TO THIS JOB DESCRIPTION
The Company may amend this job description in whole or part, at any time, without notice based on business needs.
E-Verify Participation Notice
This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
AAP/EEO Statement
The CIMA Group LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in The CIMA Group LLC. If you need assistance with completing an online application due to a disability, please send a request to [email protected]. Please be sure to include “Accommodation Request” in the subject line.
We anticipate filling this position by September 30th, 2025.
The CIMA Group LLC doing business as Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.
Summary
The Territory Account Manager position will have a significant presence representing all company and related subsidiaries and affiliate company brands and executes sales and promotions that align with our brands goals. This role is a multi-dimensional position covering areas of sales, marketing, brand awareness, strategy and acting as a liaison between customers and our brands and related company brands. This role plays a critical component in driving growth, sales, and awareness of our brands and company-related brands.
The Territory Account Manager will find, connect with, and qualify leads. Have an in-depth understanding of our brands and company-related brands portfolio in their region and clearly present product differentiators to prospects, while overcoming objections, successfully closing sales, and nurturing a geographic database. The ideal candidate is self-motivated, revenue-driven, and looking to grow long term with Canopy USA. They are invested in personal development and embrace the philosophy of servant selling - doing things for your customers and prospects that they perceive to be of value.
They provide the leadership team with an analysis of market conditions, competitive forces, customers, and market needs in addition to the sales resources required to meet their revenue targets. Duties will focus on selling as #1 priority and building relationships with their accounts. Strong communication with retail partners and regular updating to management required.
Essential Functions & Responsibilities
- #1 Priority: Grow Sales, Build Key Account Relationships, and Drive Revenue for their territory (primarily Central NY, Finger Lakes and Western NY. Majority of time spent in Buffalo, Rochester, and Syracuse — with occasional travel to the North Country and other more rural areas).
- Conduct and analyze market research to determine opportunities, trends, and risks in the territory/market.
- Clearly define and assess market opportunities and develop go-to-market strategy.
- Continually evaluate our brands and company related brands commercial sales approach.
- Be a strong brand representative and drive new business through strong relationships, communication, and strategies that will benefit both Canopy USA and our accounts.
- As required, develop business partnerships leveraging relationships within the industry.
- Meet set KPI’s for store visits, buyer meetings, and field activations including pop ups, account events, and budtender educations.
- Represent our brands and company related brands at industry events, conferences, and tradeshows.
- Achieve monthly and quarterly sales targets and goals.
- Partner with Field and Trade Marketing team to execute and support our accounts with marketing initiatives and events.
- Lead, deploy, and manage in store visual execution and brand standards.
- Develop, collect and share monthly marketing and sales recaps with key stakeholders.
- Manage territory budget with Regional Sales Director for promotions, swag, travel, and account engagement, accurately estimate costs, and manage execution.
- 80% of time spent in field expectation.
This position has no direct reports or supervisory responsibility.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Education & Experience:
- Experience in Sales/Business Development and/or marketing, preferably within the cannabis industry but not limited to.
- Experience working directly with customers.
- Track record of successful delivery against revenue and other quantitative goals.
- Proven ability to perform in high-visibility, high-growth environments.
- Prior experience with pop ups and promotions a plus.
- Sales experience required.
- Cannabis experience a plus but not required.
- Must have the ability to organize, implement and maintain sales strategies and programs.
- Should possess outstanding presentation and communication skills.
- Results oriented team player with thorough business fundamentals.
- Must be hands-on and willing to drive new business and work independently.
- Excellent written and verbal skills.
- Proficient technical skills including use of MS Office, CRM software, and Canva.
- Flexible schedule and ability to work some weekends and evenings.
- Candidates must live within designated territory with the ability to travel.
This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).
Benefits
- Annual compensation commensurate with experience from $60,000 - $90,000, plus potential bonuses
- Full suite of medical, dental, and vision insurance
- Paid parental leave
- 401(k)
- Paid Time Off
- Long-Term Disability
- Employee Assistance Program
- Employee life insurance and supplemental life
- Spouse and child life and AD&D
- Pet insurance
- FSA and HSA available
- This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some late nights and weekends will be required. Please confirm with the supervisor regarding the expected working schedule.
- This position is exempt from overtime pay due to outside sales employee exemption.
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position will frequently work in the field traveling to dispensaries, pop-up-events, and other marketing and promotional events. Must have access to a secure home office-type environment with use of computers, virtual meetings, internet, email, and phone. Must have the ability to travel using own transportation.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Ability to lift up to 35 pounds. Lift and carry folding tables, bins of merchandise, tents, and banners. Must be able to stand and talk with others for up to 4 hours at a time. Must have ability to travel using own transportation, occasionally for long distances.
CODE OF CONDUCT
All employees are expected to represent the values and maintain the standards contained in the Company’s Code of Conduct.
CHANGES TO THIS JOB DESCRIPTION
The Company may amend this job description in whole or part, at any time, without notice based on business needs.
E-Verify Participation Notice
This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
AAP/EEO Statement
The CIMA Group LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in The CIMA Group LLC. If you need assistance with completing an online application due to a disability, please send a request to [email protected]. Please be sure to include “Accommodation Request” in the subject line.
We anticipate filling this position by September 30th, 2025.
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