Vice President Sales - US Hemp B2B Channel
Boulder, CO
Full Time
Executive
Why Wana Brands?
Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana Brands, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana Brands, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.
Our Culture:
Here at Canopy USA, LLC, we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.
We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!
Job Purpose
The VP Sales: US Hemp B2B Channel will be a key member of the leadership team, responsible for developing and executing the commercial strategy for the launch of our new hemp derived THC beverage and edible products. This role requires a strategic thinker with a deep understanding of consumer behavior, beverage B2B sales, distributor partner management and competitive landscape. The successful candidate will lead cross-functional teams, leveraging market insights and data to create and implement go-to-market plans that maximize revenue, market share, and brand equity.
Why Join Us:
The essential functions include, but are not limited to the following:
This position has direct report(s) and supervisory responsibility in the Sales department. This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Required Qualifications
This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).
Compensation and Benefits
This position is exempt from overtime pay due to executive employee exemption.
This position regularly works normal business hours, Monday – Friday, 40 hours per week. Please confirm with the supervisor regarding the expected working schedule.
Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time.
Work Environment
This job operates in a professional office environment. The noise level in the work environment is usually low to moderate.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
E-Verify Participation Notice
This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
AAP/EEO Statement
The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.
We anticipate filling this position by September 31st, 2024.
Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana Brands, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana Brands, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.
Our Culture:
Here at Canopy USA, LLC, we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.
We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!
Job Purpose
The VP Sales: US Hemp B2B Channel will be a key member of the leadership team, responsible for developing and executing the commercial strategy for the launch of our new hemp derived THC beverage and edible products. This role requires a strategic thinker with a deep understanding of consumer behavior, beverage B2B sales, distributor partner management and competitive landscape. The successful candidate will lead cross-functional teams, leveraging market insights and data to create and implement go-to-market plans that maximize revenue, market share, and brand equity.
Why Join Us:
- Opportunity to lead a high-impact product launch in a dynamic and growing category.
- Collaborative and innovative work environment.
- Competitive salary and benefits package.
- Access to professional development and growth opportunities.
The essential functions include, but are not limited to the following:
- Strategic Planning and Execution:
- Develop and implement a comprehensive commercial strategy for the B2B Hemp Channel for both beverages and edibles.
- Identify market opportunities with key distributors and retail channels and create actionable plans to capture market share and drive growth.
- Collaborate with product development, marketing, sales, and operations teams to ensure alignment and execution of the go-to-market strategy.
- Market Analysis and Insights:
- Conduct in-depth market research to understand consumer trends, competitive landscape, and category dynamics.
- Utilize data analytics to derive actionable insights and inform strategic decisions.
- Monitor market performance and adjust strategies as necessary to achieve business objectives.
- Go-to-Market Strategy:
- Define and oversee the go-to-market plan, including pricing, positioning, and distribution strategies.
- Develop and execute launch campaigns, working closely with the marketing team to ensure brand consistency and impact.
- Establish KPIs and metrics to measure the success of the launch and ongoing performance of the brand and distribution partners.
- Hire and build out field sales team to support market launches.
- Sales and Distribution Management:
- Develop sales strategies and tools to support the sales team in achieving targets.
- Develop incentive programs to drive growth with distribution partners.
- Build and maintain strong relationships with key distributors, retailers, and partners.
- Identify and secure new distribution channels to expand product reach.
- Leadership and Collaboration:
- Lead and inspire a cross-functional team to achieve strategic goals and deliver exceptional results.
- Foster a culture of innovation, collaboration, and continuous improvement.
- Communicate effectively with senior leadership, providing regular updates on progress, challenges, and opportunities.
This position has direct report(s) and supervisory responsibility in the Sales department. This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Required Qualifications
- 7-10 years of Senior leadership experience in commercial strategy or sales within the alcohol-beverage, wine and spirits industry or a related sector.
- Proven track record of successfully launching new beverage products and driving revenue growth.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent leadership, communication, and interpersonal skills.
- Strategic thinker with a hands-on approach and the ability to manage multiple priorities in a fast-paced environment.
- Deep understanding of the alc-bev, wine and spirits market, distributors consumer behavior, and industry trends.
- Ability to travel. Travel expectation is 50% and could be more in the first 6-12 months.
This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).
Compensation and Benefits
- Annual compensation commensurate with experience from $165,000 - $190,000, including potential bonuses.
- Health, vision, dental insurance offered to all full-time employees.
- Life Insurance.
- Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and Nine paid holidays per year.
- 401k available after three months, with employer match.
- Product discounts, pet insurance discounts, tuition reimbursement program, and more!
This position is exempt from overtime pay due to executive employee exemption.
This position regularly works normal business hours, Monday – Friday, 40 hours per week. Please confirm with the supervisor regarding the expected working schedule.
Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time.
Work Environment
This job operates in a professional office environment. The noise level in the work environment is usually low to moderate.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
E-Verify Participation Notice
This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
AAP/EEO Statement
The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.
We anticipate filling this position by September 31st, 2024.
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