Field & Trade Marketing Manager – New York
New York City, NY
Full Time
Mid Level
Company Description
The CIMA Group LLC doing business as Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.
Summary
The Field & Trade Marketing Manager position leads promotion of all company and related subsidiary and affiliate company brands and executes marketing campaigns and promotions that align with our brands goals. This person will work closely with marketing, their designated regional sales team, and our distribution partners to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region.
Essential Functions & Responsibilities
This position has supervisory responsibility in the Sales department and may have direct report(s). This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Education & Experience:
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position will frequently work in the field traveling to dispensaries, pop-up events, and other marketing and promotional events. The ability to drive the company sprinter van, sometimes long distances, is required. This position will work 80% in the field traveling to dispensaries, pop-up events, and other marketing and promotional events. Must have access to a secure home office-type environment with use of computers, virtual meetings, internet, email, and phone.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Ability to lift up to 35 pounds. Lift and carry folding tables, bins of merchandise, tents, and banners. Must be able to stand and talk with others for up to 4 hours at a time. Must have ability to travel using own transportation, occasionally for long distances.
CODE OF CONDUCT
All employees are expected to represent the values and maintain the standards contained in the Company’s Code of Conduct.
CHANGES TO THIS JOB DESCRIPTION
The Company may amend this job description in whole or part, at any time, without notice based on business needs.
E-Verify Participation Notice
This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
AAP/EEO Statement
The CIMA Group LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in The CIMA Group LLC. If you need assistance with completing an online application due to a disability, please send a request to [email protected]. Please be sure to include “Accommodation Request” in the subject line.
We anticipate filling this position by July 31st, 2025.
The CIMA Group LLC doing business as Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.
Summary
The Field & Trade Marketing Manager position leads promotion of all company and related subsidiary and affiliate company brands and executes marketing campaigns and promotions that align with our brands goals. This person will work closely with marketing, their designated regional sales team, and our distribution partners to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region.
Essential Functions & Responsibilities
- Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region for our brands and related company brands.
- Partner with regional sales and distribution partners on strategies to drive revenue through budtender and account engagement including field activities, merchandising, budtender education, and community engagement.
- Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
- Educate, engage, and inspire customers and dispensary staff as the face of our brands with knowledgeable insights about our products and promotions, including but not limited to scheduling and conducting budtender trainings and consumer-facing pop-up events with preferred retail partners.
- Support national and regional initiatives to drive sales performance and build brand loyalty.
- Lead and manage territory Brand Ambassador team including schedule for in-store activations and store visits.
- Lead, deploy, and manage in store visual execution and brand standards for themselves and their field team.
- Develop, collect and share monthly marketing and sales recaps with key stakeholders.
- Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.
- Work with Sales Director, and Regional Field & Trade Marketing Manager, and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.
- Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.
- Track results of all national and regional campaign activity and make recommendations for future activity.
- Additional responsibilities as requested or required by the Regional Field & Trade Marketing Manager.
- Passion for company and related company our brands and the industry.
- Must be licensed/badged according to state requirements.
- Ability to give dynamic product and marketing presentations.
- Ability to build relationships and rapport with internal and external partners.
- Excellent writing skills.
- Presentation building skills through Canva, PowerPoint or other visual presentation software.
- Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
- Ability to help plan, execute, and analyze an overall marketing strategy.
- Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.
- Ability to interact with various levels of stakeholders and make decisions based on data and insights.
- Excellent knowledge of marketing planning tools and strategies.
- A reliable vehicle or transportation for travel to in-state events, retail locations and any field related work.
- Ability to work weekends and evenings.
This position has supervisory responsibility in the Sales department and may have direct report(s). This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Education & Experience:
- BA Degree in Business, Marketing or related field required.
- Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
- Dispensary or related retail experience.
- Annual compensation commensurate with experience from $60,000 - $90,000, plus potential bonuses
- Full suite of medical, dental, and vision insurance
- Paid parental leave
- 401(k)
- Paid Time Off
- Long-Term Disability
- Employee Assistance Program
- Employee life insurance and supplemental life
- Spouse and child life and AD&D
- Pet insurance
- FSA and HSA available
- This position regularly works 5 days a week, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule.
- This position is exempt from overtime pay due to administrative employee exemption.
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position will frequently work in the field traveling to dispensaries, pop-up events, and other marketing and promotional events. The ability to drive the company sprinter van, sometimes long distances, is required. This position will work 80% in the field traveling to dispensaries, pop-up events, and other marketing and promotional events. Must have access to a secure home office-type environment with use of computers, virtual meetings, internet, email, and phone.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Ability to lift up to 35 pounds. Lift and carry folding tables, bins of merchandise, tents, and banners. Must be able to stand and talk with others for up to 4 hours at a time. Must have ability to travel using own transportation, occasionally for long distances.
CODE OF CONDUCT
All employees are expected to represent the values and maintain the standards contained in the Company’s Code of Conduct.
CHANGES TO THIS JOB DESCRIPTION
The Company may amend this job description in whole or part, at any time, without notice based on business needs.
E-Verify Participation Notice
This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
AAP/EEO Statement
The CIMA Group LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in The CIMA Group LLC. If you need assistance with completing an online application due to a disability, please send a request to [email protected]. Please be sure to include “Accommodation Request” in the subject line.
We anticipate filling this position by July 31st, 2025.
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